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Convenience – Customers can order products or services 24 hours a day wherever they are. E-Commerce also allows suppliers to gather personalized data on customers. Building customer profiles as well as collecting data on certain groups of customers, can be used as a source of information for improving products or designing new ones. V. Customer Service – Customer service can be greatly enhanced by enabling customers to find detailed information online. What is the importance of e-commerce in e marketing? Using Digital Marketing, E-commerce creates huge revenue as it helps to acquire customers and brand value. Customers are no more dependent just on content or a word-of-mouth before buying a product; they make sure to read the reviews about a product on all the platforms on which the product is listed. With the proliferation of the internet and technology, the e-commerce sector has completely revolutionized the principles of buying and selling. By acquiring enormous